![]() For example, this picture shows a path you might take to investigate an interesting theme: ![]() Instead, it tends to be an iterative process where you explore, code, reflect, memo, code some more, query and so on. Handling qualitative data is not usually a step-by-step process ( first import, then code, then query, then interpret and then write-up). Top of Page Qualitative research as an iterative process Remember that NVivo can help you to manage, explore and find patterns in your data but it cannot replace your analytical expertise. NVivo doesn’t favor a particular methodology-it’s designed to facilitate common qualitative techniques no matter what method you use. A researcher looking for ways to improve health policy or program design might use ‘evaluation methods’. For example, a social scientist wanting to develop new concepts or theories may take a ‘grounded theory’ approach. Researchers usually adopt a qualitative methodology to suit their research question. They analyze unstructured or semi-structured data like interviews, surveys, field notes, web pages, audio visual material and journal articles-and they work in a range of sectors from social science and education to healthcare and business. Qualitative researchers are interested in evaluating, interpreting and explaining social phenomena. Working toward outcomes that are robust and transparent.How do I choose the best approach for my project?.Qualitative research as an iterative process.
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